Vacations by Jillian · Concept 2 of 4“The Invitation” — warm · personal · script accent
Vacations by Jillian Direction 2

The Invitation

The personal welcome — Jillian, and the relationship.
01Her palette — cranberry, pink & navyHer official colors, led warm — pink and cranberry forward, navy and her soft greys behind. A personal welcome, never corporate.
Cranberry
Headlines · depth
#6d0f3b
Navy
Structure · subheads
#272a66
Pink
Buttons · “by Jillian”
#c01e65
Lavender-grey
Soft section grounds
#bbbece
Slate
Captions · labels
#5d6277
02TypographyCormorant headlines + a soft, rounded humanist body (Mulish) — and a real script for the human touches, echoing the “by Jillian” in her own logo.
Display — Cormorant GaramondHeadlines
Change the way you
see the world.
Body — MulishReading

It's never just about the logistics — though I handle every one of those, too. What I love is getting to know you, and designing exactly what's right.

Script — Angelface (her own font)Human touches
Bonjour, traveler —
ButtonPill · raspberry
Begin Your Journey
03What makes this directionThe mood: a handwritten note from a well-traveled friend with impeccable taste. The advisor relationship is the product.

Jillian leads

An immersive golden hero, then a personal note signed in her own hand. People don't buy itineraries — they buy her.

Rounded & soft

Pill buttons, rounded cards, blush grounds. Warm where “The Edit” is crisp — the same brand with a softer heart.

Photography that wraps around you

Full-bleed destinations with a gentle drift; her washed logo glows behind the atmosphere band — the art she loves, at full scale.

“Your journey begins”

Her print line becomes the emotional close above every consultation CTA — exactly where a warm site should end.

04Yes — this builds in WixSpecifically in Wix Studio (their pro editor). These are design directions, not Wix-or-bust — they translate either way.

What carries over faithfully

Her colors and fonts (Cormorant, plus her own Angelface script — self-hosted), the arched photos (Studio image masks), the washed-logo atmosphere bands, the tulip divider (an uploaded SVG), the gentle hero drift + hover motion, and every layout on this board.

The honest trade-off

It's hand-built in the visual editor — this page is the spec a designer rebuilds from — and lands ~90% pixel-faithful (the exact arch curve and hairline rules get approximated). The off-Wix route is pixel-perfect, faster, and built end-to-end; the trade is moving her 115 blog posts.

See it as a real page
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