Vacations by Jillian · Concept 3 of 4“The Itinerary” — bespoke · deep mauve · structured

Direction 3

The Itinerary

The craft of the custom trip, made visible.

01Her palette — deepened with navyHer cranberry and navy lead, taken to a rich private-client depth; navy fields for the cinematic moments; pink stays the one bright call-to-action.

Cranberry

Lead · headlines

#6d0f3b

Navy

Cinematic fields

#272a66

Slate

Structure · detail

#5d6277

Pink

CTA only

#c01e65

Cream

Relief

#F7F2ED

02TypographyPlayfair Display — a high-contrast Didot-style serif, the closest web cousin to her elegant “Vacations” lettering — over a precise, structured sans.

Display — Playfair DisplayHeadlines

Every journey,
tailored to you.

Body — Public SansReading

No two trips are alike — because no two travelers are. We design the itinerary around your people, your pace, and the way you want to see the world.

The signature block — processIndigo · gold

Listen

Who's traveling, what you love.

ii.

Design

The custom itinerary.

iii.

Arrange

Every booking, sequenced.

03What makes this directionThe mood: a bespoke tailor for private clients. The richest, most structured register — for the traveler who wants to see the craft.

The itinerary is the hero

A beautifully typeset sample itinerary — Day 1, Day 2, Day 3 — shows exactly what she delivers. No competitor does this; it's her proof made visible.

Cinematic & deep

A dusk hero and deep-navy sections signal high-touch, high-trust — the most “luxury custom travel” of the three, still entirely in her palette.

Heritage, kept

Her Westminster illustration washes large behind the itinerary band — the London craft heritage as atmosphere, not clutter.

Structure as reassurance

A clear four-step process answers the unspoken question — “what do I actually get?” — before she ever has to ask.

04Yes — this builds in WixSpecifically in Wix Studio (their pro editor). These are design directions, not Wix-or-bust — they translate either way.

What carries over faithfully

Her colors and fonts (Playfair, all standard), the arched photos (Studio image masks), the deep-navy sections, the tulip divider (an uploaded SVG), and the structured sample-itinerary block — it's just styled columns. Every layout on this board translates.

The honest trade-off

It's hand-built in the visual editor — this page is the spec a designer rebuilds from — and lands ~90% pixel-faithful (the exact arch curve and hairline rules get approximated). The off-Wix route is pixel-perfect, faster, and built end-to-end; the trade is moving her 115 blog posts.

See it as a real page

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