Vacations by Jillian
Website redesign · concept directions

Four ways to bring your brand online.

Same logo. Same brand world. Four different feelings. Each direction has a one-page concept board (the thinking) and a full sample homepage built from your real trips and reviews — so you can picture the finished site.

A private preview for Jillian · not indexed · imagery shown is from your own site
New · Round 2 — built from your feedback

The Grand Tour, refined

The jewel tones and gold you loved, with your notes folded in: navy steps back to an accent, your Angelface script returns as the flourish (never the headline), and Cormorant Garamond carries the reading. Three full pages this round — and two choices left to make, right on the page: tap the "try it on" panel to switch the headline font (Playfair vs. Marcellus) and the background (cream vs. warm grey) live.

Direction 1
Editorial · locked to your brand

The Edit

Your brand, exactly as it is.

Your brand, faithfully — your exact cranberry, navy and pink, your real fonts, your arch and tulip. Refined and literary, and unmistakably you.

Your exact colorsYour fontsThe safe pick
Direction 2
Warm concierge

The Invitation

A personal welcome.

Warm and human — immersive photography, a note signed in Jillian's hand, soft rounded warmth. People don't buy itineraries; they buy you.

ImmersiveScript accentRelationship-led
Direction 3
Bespoke heritage

The Itinerary

The craft, made visible.

Rich and structured — deep cranberry and navy, cinematic photography, and a beautifully typeset sample itinerary that shows exactly what you deliver.

Cranberry & navyPlayfairSample itinerary
Direction 4
Jewel tones

The Grand Tour

Opulent and dramatic.

The richest option — deep cranberry and navy with gold, an engraved display face, gold-framed arches. Your brand at its most luxurious, for the trip that's an occasion.

Cranberry & goldCinzelMost dramatic
Every direction keeps your Westminster logo, your signature arch shape, and the tulip from your card — drawn from your own materials, not your current site. Every direction uses your official colors — cranberry, pink, navy and your greys. Direction 1 is locked exactly to your brand and fonts; the others take a little more license; Direction 4 goes deepest, with a touch of gold.
What changes is the layout, the typography, and the mood — four honest options to react to.